In order to gauge whether your customers are happy with what you’re doing, customer satisfaction is crucial. It is proven that a high degree of satisfaction increases the lifetime value of a customer, more customer retention, and a stronger reputation of the brand. Alternatively referred to as “opinion mining,” sentiment analysis can help product managersContinue reading “5 Key Business Applications of Sentiment Analysis”
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Sentiment Analysis: Types, How it Works & Why it is Difficult?
Understanding the sentiments of the people is not easy unless they express their feelings, opinions, and perspective anything. But if you have such platforms where people are freely speaking up about their thoughts and concerns, you can easily find out their sentiments. Here is where Cogito comes in the facility of sentiment analysis. Sentiment AnalysisContinue reading “Sentiment Analysis: Types, How it Works & Why it is Difficult?”
Incorporating Sentiment Analysis into E-commerce
Studying users’ behavior and understanding their sentiments have become substantial to businesses with the increasing platforms operating in the digital space and users’ traffic rapidly growing on these online platforms. The Internet replaced sources such as friends, relatives, and consumer reports which used to be the primary sources of opinions on products and services. AsContinue reading “Incorporating Sentiment Analysis into E-commerce”
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